Why Launch a Year-End Giving Campaign?
Nonprofit organizations launch year-end giving campaigns because they can make a significant difference in their annual revenue. Nearly one-third of nonprofit donations are made within the last quarter of the year, and most of these end-of-year donations are made during the last three days – December 29, 30 and 31st. This is primarily attributed to both the holiday season, which promotes generosity and good will, and the opportunity for donors to gain additional tax deductions before the end of the tax year.
The increasing popularity of Giving Tuesday (#GivingTuesday) in November adds to donor giving incentives.
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Common Challenges for a Year-End Giving Campaign
Implementing a Year-End Giving Campaign can be daunting. Here are some common concerns and challenges that we hear from nonprofit leaders.
- Not sure where to start.
- No case for support or “offer” to present to prospective donors.
- Not enough donors.
- Too many donors.
- Unsure how to re-engage lapsed donors.
- No overall plan or strategy.
- Unrealistic goal setting.
- Lack of Board involvement.
- Competing fundraising campaigns.
Does any of this sound familiar? If so, Stansbury Consulting can help.
How We Can Help You Increase Your Year-End Giving Campaign Results
Here are ways that Stansbury Consulting can help you with your Year-End Giving Campaign.
- Assess your current fundraising campaign to determine the best strategies for your mission, donor base, history of giving, and internal capacity.
- Design an integrated campaign that goes beyond a “one-and-done” year-end giving letter to build donor relationships and deepen donor loyalty. (This includes social media, emails, newsletter, hand-written correspondence, website landing page, one-on-one meetings, events, and other strategies to build trusting relationships with the people who support your mission.)
- Evaluate your Giving Tuesday campaign and recommend participating or not.
- Maximize year-end giving strategies and set the stage for continued giving next year.
- Recommend proven strategies to improve results including segmentation, authentic appreciation, and stewardship.
- Evaluate your year-end giving appeal (such as an end-of-year giving letter) and recommend best practices to improve results.
Why Choose Stansbury Consulting to Help with Your Year-End Giving Campaign
For nearly two decades, Stansbury Consulting has provided management consulting services for not-for-profit organizations throughout the Southeastern United States. The Tallahassee-based firm specializes in assisting nonprofits and associations in the areas of fundraising, leadership, and planning. Fundraising is both an art and a science and building a strong charitable, nonprofit organization requires vision and effective leadership. We are experts at helping nonprofit organizations create integrated strategic year-end giving campaigns that make a difference. Reach out if you’d like to discuss about how we can assist you as you plan your year-end giving campaign.
Want to Know More?
Fundraising Campaign Resources.
- Seven Factors to Consider for Fundraising Success
- Learning Opportunity: True Confessions of Fundraising Mistakes
- Revisiting Helpful Facts and Fiction about Fundraising
- Do we need a board fundraising committee?
- Tips for nonprofits on preparing for economic uncertainty
- Avoid jargon, understand donor motivations
- Summer is planning season: Seven suggestions for getting organized
- Follow these dos and don’ts when asking for donations
A Nonprofit Consulting Firm You Can Trust
Stansbury Consulting’s founder, Alyce Lee Stansbury, CFRE, is a Certified Fund Raising Executive. The CFRE credential is the only accredited certification for philanthropic fundraising professionals. This elite credential, which requires continued training and service to the profession, demonstrates Alyce Lee’s commitment to professional growth and ethical fundraising practices.